Specialty Business Cards - Are They Worth it?

Specialty business cards make sense for one very important reason.

They stand out.

That's why many people opt for specialty business cards over traditional ones. But are they worth it? Picture this...

You walk into a room full of people at a networking event. Seeing this as a great opportunity to make contacts and earn business, you strike up one conversation after another. As each conversation comes to a close you hand out a card. And then you realize something. Most people are glancing at your card for less than a second, and are putting it away hardly having noticed it.

Uggg.

There's nothing worse than being forgettable.

The situation is quite a bit different when you have a more unique or special card.

Now... every time you hand your card to someone, it stops them in their tracks. They look at it longer. They feel the unique material. They marvel at the unique shape. And they turn the card over and pay attention to every detail.

They also probably show it to other colleagues, associates, and friends.

And you know what? When they go home and pull out all of the cards they got at the event, yours rises to the top of their memory (as do you) and gets another glance.

This is the power of a specialty business card.

Whether you actually go to networking events, or you're simply handing your card to customers in your store, a specialty business card can do a lot for you. The more creative the card, the more likely people are to remember it, share it, and use it!

So are they worth the investment?

It's widely known that you can get cheap, basic business cards for only pennies a piece.

The question, is whether specialty business cards justify the larger expense over these cheaper options. It depends, but generally yes. The first thing to understand is that there are a lot of specialty business cards you can choose from.

Metal.
Plastic
Die Cut
Embossed
Fold Over
Foil Stamped
Edible
3D

The list goes on and on...

The price of each varies considerably. So while it may not be worthwhile to invest over a dollar each to get them in laser engraved platinum (or in cookie form!) there's almost certainly a specialty business card that WILL fit your image and budget.

The key is to think about yourself and/or your business, and to come up with an idea that's affordable, yet guaranteed to make a strong impression. The good news is that there are so many incredible options, shapes, materials, and special effects to choose from, that there's bound to be one that fits you perfectly.

Want to SEE some great specialty business card examples? You're just a click away! Check out these specialty business cards broken down into over a dozen categories!